Natalia Zartha
ESEN

Consulting service

Consulting in Service Design & Cloud Strategy

I design end-to-end technology services with a business lens: from exploring the client's need and market benchmarking to the roadmap, governance models (RACI), artifacts and enablement for the sales and delivery teams that will execute them.

What this service includes

  • Needs exploration and competitive market benchmarking.
  • Value proposition, business model and service pricing definition.
  • Strategic launch and portfolio evolution roadmap.
  • Governance models and RACI across business, sales and delivery.
  • Artifacts, playbooks and enablement for commercial and delivery teams.

My methodology

How I advise and support you

1. Exploration & Benchmarking

I understand the real client and market need: stakeholder interviews, competitive analysis and trend reading to frame the opportunity in business terms.

2. Service Design & Business Case

I define the value proposition, scope, operating model and business case, with clear metrics for adoption, profitability and expected return for the executive committee.

3. Roadmap & Governance (RACI)

I build the launch and evolution roadmap with a governance model and RACI matrix that aligns business, sales, pre-sales and delivery around decisions and deliverables.

4. Artifacts & Playbooks

I materialize the service into actionable artifacts: blueprints, pitch decks, sample proposals, delivery playbooks, pricing templates and tracking KPIs.

5. Sales & Delivery Enablement

I enable commercial and delivery teams to sell, talk about and execute the service with consistency, ensuring a coherent client experience.

Results you can expect

  • Services portfolio aligned with business strategy and the market.
  • Actionable roadmap with milestones, owners and success metrics.
  • Clear governance (RACI) that reduces friction across business, sales and delivery.
  • Sales and delivery teams enabled to scale the service consistently.

Ideal for

  • C-level and practice leaders who need to productize their services offering.
  • Tech companies looking to launch or reposition a service in the market.
  • Commercial and delivery areas that need clear artifacts and governance to scale.

Let's talk?

Tell me about your context and let's design together how this service can bring value to your organization.

Email me

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